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The world's No. 1 green tea beverage brand "Oi Ocha
Oi Ocha, our flagship brand and the world's No. 1 unsweetened green tea beverage brand（*1）, celebrated its 35th anniversary in February 2024 and has sold more than 43 billion bottles (*2) since its launch in 1989.
Tea has permeated our lives as a communication tool that connects people to each other, and is a familiar drink that is referred to as an everyday staple. Since its predecessor product, the world's first green tea drink "Sencha in a can," was launched in 1985, the "Oi Ocha" brand has continued to grow based on our technological capabilities to evolve with the changing drinking styles of the times and our ability to procure high-quality raw materials (tea leaves) through initiatives such as the tea production area cultivation business. Overseas, the value of "Oi Ocha" has been well received, and the number of customers (fans) who enjoy drinking it is steadily increasing in North America, Southeast Asia, and other regions. As of March 2024, it is sold in more than 40 countries and territories.
　

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